Todd Tretsky has been organizing, promoting and marketing accelerated sales and has tremendous experience and relationships throughout the country with local advertising and media publications
Todd Tretsky is a dynamic, creative and cutting edge individual who uses a multi-pronged marketing and public relations strategy in order to generate the best possible results for selling REO's All marketing and advertising is organized by Todd and approved by our clients prior to dissemination to the public. In addition, Todd Tretsky utilizes professional, third party public relations and advertising firms to assist Todd with the marketing and advertising of the REO assets. Todd Tretsky does not charge any fee or markup for this service.
With respect to residential REO sales, we firmly believe that print ads, internet ads, local PR, direct mailings and e-mails are the most effective tools to reach home buyers. Property signs, if allowed, are also highly effective. Given an elaborate budget, we also would utilize radio.
Stated simply, Todd Tretsky believes in an aggressive, direct marketing campaign which encourages bidders to respond to our media campaign. We also would schedule limited house showings which are sufficient to allow home buyers access to the homes, but limited so that open houses are packed with bidders, therefore creating excitement.
This is all conducive to creating an "event" atmosphere and coupled with the emotional enthusiasm, this is all intended to produce an environment which will drive prices higher.
In addition to the marketing strategies discussed above, Todd will customize and create a two pronged marketing approach which will be targeted first to the individual home buyer while also focusing on a national outreach program which will appeal to investors.
Todd Tretsky has been organizing, promoting and marketing accelerated sales since 1996 and as such he has had tremendous experience and relationships throughout the country with local advertising and media publications.
With respect to a particular event, a majority of the dollars would be spent on local publications (local to the assets) so that we could get as many local home buyers as possible to focus on the assets. In addition, we would also utilize national publications such as the Wall Street Journal, the New York Times, Globe Street , Real Estate Alert, National Mortgage News, Mortgage Servicing News, Managing REO and other national publications which investors read and that will add to the excitement and competitive bidding process.
To get started or if you have any questions, please call Todd Tretsky at 212-257-7305 or visit his site at toddtretsky.com